Thursday, July 28, 2011

Julia Roberts Airbrushed Ad Banned in Britain! What are your thoughts?

I recently read an article (below) on how Britain banned an airbrushed cosmetic ad.  I personally think it was a smart move. I am so tired of seeing flawless looking celebrities on ads when in reality they are airbrushed. 

For instance, Drew Barrymore looks amazing in her Covergirl ads, but when you see her in an interview or movie, she doesn't have that flawless look she had in the Covergirl ad. It makes us think we can achieve that look with the advertised "brand", or even worse, we start to compare ourselves to these "flawless" women. I am all for makeup, but let's have a little bit of natural beauty with age! Thoughts?

Julia Roberts Airbrushed Ad Banned in Britain

hollywood wire
Parade Editors
July 28, 2011

Julia Roberts Airbrushed Ad Banned in Britain

Make-up advertisements featuring actress Julia Roberts and supermodel Christy Turlington have been banned in the UK because of their controversial use of airbrushing.

Britain's Advertising Standards Agency issued the ban after politician Jo Swinson complained about the two ads, for foundation products made by L'Oreal's Maybelline and Lancôme brands.

Swinson has waged a long-running campaign against “overly perfected and unrealistic images” of women in advertisements.

"Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great," Swinson said.

L'Oreal admitted the photographs it used had been digitally manipulated and retouched. But both make-up giants said they were "disappointed" at the ASA's ruling, insisting that The Eraser and Teint Miracle were scientifically proven, and pointing to consumer tests which showed users were satisfied with their results.

Do you think the ASA’s ruling was excessive? Are the perfect-looking beauties in cosmetic ads a threat to women? Tell us! 

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